Trade Shows – the good, the bad & the ugly

I recently attended the 2017 PRSM Mid-Year Conference in Indianapolis. The trade show PRSMwas over a 3 day period and there were a few things that caught my attention:

  1. False claims – Nearly every company used verbiage such as “the biggest”, “the leading”, “the most trusted”, “the most reliable” and of course “the best”.
  2. A lack of knowledgeable and passionate team members – Many of the booths were manned by salespeople, and some even had temporary workers who had just been brought into promote the company for the duration of the tradeshow. Although on the surface their performance was acceptable, they were found out when the tougher questions came out. We had the director of the department in question with us and this was hugely positive with great feedback received from many attendees about the knowledge and passion that she shared.
  3. Scanning your badge and collecting your contact details – many companies attend these events in an attempt to collect as many contacts as possible who they can then bug with marketing emails long after the show has ended. No effort is made to even make introductions and before you know it you find yourself being attacked by a badge scanning maniac.
  4. Receptions and happy hours – It’s always nice attending events such as this as they give you an opportunity to meet face to face with existing and potential clients, as well as meeting fellow trade professionals. It’s great to mingle and make introductions, and the food that is typically available isn’t too bad either!
  5. Education opportunities – These events are normally jam packed with hundreds of speakers-414562_960_720classes and workshops where you can learn about latest industry trends, new technologies, things that are in the pipeline and issues to be concerned about.
  6. Late starts/ missed seminars/ unmanned booths – This event was a little more challenging to evaluate attendance as the event was sandwiched in between the destructive hurricanes, Harvey and Irma, which prevented many people from making the trip to Indy. One thing that isn’t difficult to recognize is when groups of people arrive at the exhibit hall a couple of hours after everything started and spend most of their time sat down trying to drown themselves with black coffee. The biggest disappoint for me is when exhibitors just completely fail to turn up and leave their booths unmanned. This creates a very bad impression of the business in my opinion and definitely reduces the chance that I will work with them.
  7. Traffic Police – People stood out in the aisles essentially forcing you to move towards their booth where their colleague will go ahead and pounce on you. There are unfortunately many areas where companies will put the hard sale on you without even knowing what you are looking for. Again there is no attempt to find out what you need and provide potential solutions. They instead try to force their product/service down your throat.
  8. Awkward but useful – The most enjoyable, but slightly awkward, session is typically the buyer-supplier forums where both sides of the table get to drill each other with tough questions. These are very beneficial as both sides are typically closer in their opinions than many would think, and this leads to some great conversations.
  9. After the show is over – the follow up is crucial. I personally believe that the most important thing is to develop strong relationships and lay the foundation for more in depth conversations at a later date. The face to face time is a great opportunity to explore your counterparts problems and compile a way in which you can bring value to their business. I try to develop the relationship in person, and then talk more in depth in the follow up.
  10. Services vs. products – At most tradeshows there will be businesses selling both services and products. The challenge here is that many products can obviously be commoditized, but the same is not true for services, which is what my company provides. It makes the conversations a little more challenging to change your audience’s mindset, but this is something that we are expecting and have plenty of experience with!
  11. Useless junk – The marketing materials that people use to lure you into their booth vary substantially in quality and usefulness. The worst item that I saw at this show was a small booklet where you could store all of your online account details and pen-2532710_960_720passwords! This booklet was a godsend for identity thieves as there was room for the website, the username, associated email address, and of course the password! You can’t make these things up! I obviously did not take part in this offer and instead will continue to rely on my memory and the ability to make unlimited changes to my login details when I forget my credentials…. There were however some great takeaways available that I was able to load into bags and take home to my two sons. There were also some useful things for my wife and me including powerpacks, USB adapters, and of course THOUSANDS of pens!

Overall, this conference was a great experience and one where I gained some very useful information.  I learned a lot from other attendees, both what to do and what not to do and am truly looking forward to the next event!

What have you noticed about trade shows that you have found useful?  Is there anything that has worked especially well for you?  Please leave your ideas in the comments below, and as always, Expect the Exceptional every day!

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Problems associated with increased cell phone usage

 

Thanks to modern technology and advances with cell phone capabilities, you no longer need a camera, an alarm clock, a Rolodex (remember those!?), a journal, a notebook, a diary, a shopping list, a watch, or a music player! These are all great woman on phonetechnology improvements and benefits that have occurred over the past decade. While the emergence of the smartphone has had tremendously positive impacts in so many areas, and has helped make the world more connected than ever before, there are unfortunately many negative consequences that have accompanied the evolution of the modern day mobile telephone.

  1. Addiction – dopamine and serotonin is released when we hear a ping, receive a message, or have a post liked by one of our peers.  Do you think you may be addicted to your phone?  Check out these signs and symptoms.
  2. Reduced productivity in the workplace – due to problems associated with number woman holding phone at computerone, addiction, it is very possible that you could spend more time on your phone than you do in face to face interactions.  And I’m not just talking about work-related items; answering texts, personal calls, checking Facebook and other social media, as well as news updates coming through almost by the hour can eat up a huge chunk of time each day.
  3. Dangerous driving and an increased number of accidents – this is something that constantly amazes me.  There have been so many senseless deaths and injuries due to cell phone use while driving – so why do people still do it?  NOTHING is that important, but if you feel like it is, PULL OVER!
  4. Poorer social skills – it is so aggravating and rude when you are speaking to someone and their phone rings and all of a sudden it’s like you are no longer there!  Why do phones get priority over people?
  5. Cyberbullying – this is obviously a huge problem, with adults and children alike.  cyberbullying-victimization-20152Having all social media and communication available to us 24/7 makes this so much easier.  If people took the time to think about what they were going to say before they started typing, perhaps the problem wouldn’t be so big, but cell phones do not require that we take that time allowing for immediate, and often rash, responses.
  6. Increased crime – people always know where you are because you constantly check in or post a picture of your dinner.  And how often do you see your friends posting pictures of their children in front of their school?  Anyone who wants to find you can do so, at any time.
  7. Health issues – from minor issues such as back and neck pain due to being hunched over a phone all day to major issues such as cancer, there are a number of health issues associated with cell phone usage that should not be ignored.
  8. Disruption of sleep – exposure to blue light can cause us to not sleep as well as possible, while constant updates coming through buzzing at us through the night will disrupt our sleep patterns.
  9. We are always connected – this leads to increased stress as it is nearly impossible to disconnect from work, and the world in general.
  10. More distracted and less interactive with those around us – it’s amazing to me the family-on-phonesnumber of parents glued to their phones while their kids are playing at the park.  Don’t get me wrong, I understand the urge.  Your kids are occupied, you have a second to breathe, what a perfect time to check your email!  But as we know, it only takes one second for a child to be hurt, or even worse, taken by a stranger!  Not to mention, they know when you are focused on your phone instead of them, and we certainly don’t want to give them the impression that a phone is more important than they are.

This is a great video that takes a look at millenials and cell phone usage.  I recommend the whole thing, but the cell phone segment begins at 3:20 – take a look!

What problems have you encountered due to increased cell phone usage?  Put your thoughts in the comment section below!

 

Activities for children during the winter months

There are many things that we are required to do as the clocks go back, the nights draw in, and cooler temperatures move in. This varies across the country depending on the microclimate you reside within, but here in Kansas City we have to winterize irrigation systems, take plants inside to protect them for the winter months, and complete the painful task of leaf removal. Those of you with large, old oak trees will know exactly autumn-212733_960_720what I am talking about here…

Despite making all of these adjustments for “things” leading into the winter months, there is something much more important that we need to prioritize: what to do with our kids! This applies to children of all ages, as here in KC it’s typically too cold to go outside during the day with toddlers, and it’s already dark by the time older students get done with school activities. As I am a mother of 2 young boys, with a third child due next month, here are 10 activities that you can do to keep your young children active during the not so nice part of the year. Enjoy!

  1. Create space in your garage for them to kick a ball, and ride a bike around.
  2. Set up an obstacle course in your basement
  3. Visit a museum – there are so many small children’s museums, many that you may
    Wonderscope, Kansas City

    not even know about!  Search your area and check reviews for good ones that are close by.

  4. If you still have indoor malls close by, these are typically quiet during the day and provide your little ones with plenty of space to run around and get some energy out of their systems.
  5. Indoor games with modified equipment to prevent damage to valuable antiques and decorations – play with small wiffle balls, foam soccer balls, and this Hover ball is a great indoor toy as well!
  6. Take an inflatable pool and fill it with balls to turn it into your very own ball pit
  7. Trips to your local community center, swimming pool, YMCA etc.
  8. Buy a simple trampoline that will keep them entertained for hours at a time – just be prepared for some serious fistfights when multiple children want to bounce at the same time.
  9. Have them help you with cleaning and laundry where they will be on their feet for son-helping-dad-with-laundryan extended period of time. You can time them cleaning up from multiple rooms, turning a chore into a game!
  10. In Kansas City, we have a place called Rainbow Play Systems, which is a place that sells playground equipment but has their product line set up inside to “test out.”  For just a few dollars, your kids can have a playground/park experience in a temperature-controlled environment!  Look around your area to see if there are any places similar to this, I would highly recommend it!

These are all great for your children but be sure to plan some physical activity for yourself. Here are just a handful of ideas to get you started:

  1. Join a gym – this way you have no excuse for not working out when it is 3 degrees outside.
  2. Stationary bike/elliptical, or another piece of equipment that you can store in your garage or basement where it isn’t going to get in the way.
  3. Join a team where you will play weekly games – Indoor soccer and basketball are just two options that you could get involved with.
  4. Exercise during your lunch break if you are fortunate enough to have on-site fitness equipment, or a nearby gym.
  5. Use the fitness programs of your fitness tracker, activities from an app on your smartphone, or a fitness DVD from someone like Jillian Michaels to give you simple and easy to follow workouts during the short days of winter.

What are some ways that you keep your children and yourself entertained and physically active during the short days of winter? What works and what doesn’t work? Please share your thoughts so that we can all be prepared for this crazy time of year! Thanks for reading, and until next time, Expect The Exceptional in everything that you do.

5 easy steps to help reduce stress  — They Call Her…

If we aren’t careful, stress can get the better of us. It can leave us feeling exhausted, burnt out, and even physically out of shape. There are many ways we can reduce stress. Below are a few steps you can take to help reduce the stress you feel, aimed at helping you feel more free […]

via 5 easy steps to help reduce stress  — They Call Her…

The # 1 Trait of successful people is…

It seems that everywhere you look these days, there are self-help guides, self improvement books, seminars, and podcasts all designed to help people take their lives to the next level. The list of ideas to focus on varies drastically depending on the background of the author and what they deem to be successful, but there are several characteristics that can be found across the majority of these publications:

An ability to think differently and go against the grain – Without the courage and belief of people such as Steve Jobs, Mother Theresa, and Martin Luther King Jr., the world would be a very different place to what it is today. It takes a special person to put their reputation on the line and do the complete opposite of what everyone else is doing.

A willingness to fail – Some of the most successful people in the world failed on numerous occasions to get the success that they are now famous for. One of the most famous examples of this is Michael Jordan whose commitment to failure quote is known around the world:

“I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”

The ability to set and pursue goals – Successful people have to be excellent multitaskers and must possess the ability to prioritize their tasks. Each will have different methods of doing this, but the majority of successful people will discuss the way in which they set out their goals at the start of the day and work through them in priority order.

They are ambitious – They are hungry, driven, and want to succeed. This fuels their fire and makes them a relentless competitor with the desire to grow and thrive.

They are responsible – They take ownership of what they do, and do not push blame and failure onto those around them.

The ability to network and connect – There is no possible way for people to accomplish all of their goals without support from the people around them. They have an ability to surround themselves with successful people and are able to leverage their network to help them achieve their goals.

They don’t procrastinate and wait for “the right time” – with many things in life there are typically no perfect times to do something, apart from when it comes to crossing a road, where poor timing can be deadly… Fear of failure is what holds most people back, but successful people will see the reward rather than the risk.

They are focused – They understand that there are a lot of distractions around them, but there is the need to focus on what truly matters and what is important. How good are you at prioritizing and how does this help you to achieve your goals?

There are many other qualities that people discuss when it comes to the characteristics of successful people, but in my opinion, one of the most underrated traits is that of resilience and refusing to give up, no matter how difficult things become.

All of the above strengths are pointless if you don’t have purpose and passion to fuel your fire. One of the best examples of resilience that has inspired so many people over the years is the “Tyson Is Back” fight from 1990. 42-1 outsider Buster Douglas managed to overcome the then undefeated, undisputed heavyweight champion of the world, Mike Tyson, in one of the biggest upsets in sporting history. What allowed Buster to experience this success? Resiliency and purpose. Watch the video below to find out more about this incredible story.

 

How resilient are you? How do you react to those punches that make you feel like you just can’t carry on? What keeps you going when you almost reach the point of no return? The resiliency and drive that successful people have is something that motivational speaker and life coach Tony Robbins has spent his life exploring. It’s a fascinating trait and one that would make you a fortune if you were able to bottle it and replicate it.

We are keen to get your thoughts on what makes people successful. Do you disagree with any of the items listed here? What did we miss? What “superpower” do you possess that makes you successful? Looking forward to reading your responses! Until next time, Expect the Exceptional in everything that you do, and be resilient!

Can “Cold Calling” lead to “Hot Selling”?! — marketingspeak101

Are you on the other side of the phone, with a script that has no emotions and a target that has no logic? If your answer is YES, then this blog is for you because you got it all wrong bruh But…If you are on the other side of the phone, with a strategy crafted […]

via Can “Cold Calling” lead to “Hot Selling”?! — marketingspeak101

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