A great company culture is not something that can be created overnight. It takes months, even years for this to evolve and there are certain things that need to be in place for your company to thrive. One of the most important decisions to make is whether you want to be a boss or a leader. There is a huge difference between these two, and it is only possible to create an incredible company culture with one of them. Hopefully you know which direction to take, and that is why you are here. The simple thing to remember is a leader will create a killer company culture, whereas a boss will literally kill company culture. The choice is yours!
- Lead by example – Live everyday the way you want your employees to behave. You are the leader, which means you do things first, and your team will follow. Set the standard for your team, and then hold them accountable. If you are late for every meeting and continue to keep people waiting, you will be quite a hypocrite if you get mad when employees are late. If you act in this way, you will soon be seen as a boss instead of a leader, and your culture will begin to crumble.
- Hire smart – When you are adding to your team hire people according to their behavior rather than their skill set, whenever possible. There are obviously some vocations where you can’t follow this principle, such as within the medical world where you need to hire a surgeon who is qualified as a surgeon! However, there are many positions where the skill set can be trained, and the most important thing is to find people who easily slide into your company with minimal disruption.
- Understand your why – You and your team need a purpose for coming to work everyday. If you are just going through the motions, and have no true purpose, it’s going to be very difficult to motivate people to deliver what you are looking for. Understand your why and make sure this is something that is discussed during the hiring and onboarding processes. This is your company’s DNA and needs to be your north star in every decision that you make.
- Tell your story and continue to refer back to it – Your company might be 25 years old, but the new members of your team haven’t experienced the trials and tribulations that you have been through. They don’t understand the hurdles you have overcome, the economic downturns, the bankrupt clients, the successes, and the differences that your company has made over the years. Tell your story so that your entire team understand more about your history, and the path traveled thus far.
- Establish traditions – these are activities that will help to motivate your team and make them feel more like a family. Company-wide lunches are a great way to achieve this, as are social events, team-building activities, community outreach projects, 5k’s, marathons and other charity events.
- Document core values – Decide what matters to your company and what you want the focus to be on. Document, share, and live by these values on a daily basis. Keep referring back to them and make every decision according to what is stated here.
- Recognize and reward – Let people know that you are proud of them for their achievements and reward them accordingly. Surprise thank you’s are always fun for everyone involved and require very little effort. How good would you feel if your boss swung by your desk, gave you $50, thanked you for your incredible effort over the past few weeks, and told you to take your spouse out to dinner? Wow your employees and show everyone that you appreciate what they are doing.
- Treat others how you would want to be treated – If someone is performing at an incredible level and continues to deliver exceptional results, reward them for it. If someone is struggling due to a death in the family, or a sick child is causing lack of sleep, be empathetic and go easier on them. Show them that you are a human being and truly care about your team.
- Stay out of the ivory tower – Get out and about and interact with your team. If you keep yourself locked up in your office and employees only see you when things are wrong, there will be a massive disconnect. Be present, interact with your team, get to know them, pick up trash, replace the printer toner, and show them that you are a team player. Everyone will benefit from it and the collaboration is guaranteed to improve when people feel the collectiveness.
- Develop your team – Show your team the paths that they can follow to work their way up in your business, and provide them with the tools and opportunities they need to succeed. Increase their hunger and show them what they are capable of. This is so much more enjoyable and rewarding than hiring external people, and will allow you to positively impact so many people’s lives.
- Get to know your team – Your staff don’t care how much you know until they know how much you care. Understand what matters to them, what makes them tick, and how you can help them realize their dreams.
- Catch your people doing the right thing – Far too often we try to catch people doing the wrong thing. This is such a negative way of living and isn’t enjoyable for anyone involved. Instead of searching and waiting for the bad, hunt for the good and celebrate when your team do the right thing. It’s a similar idea to when parents look at a child’s grade card and focus on the one C, instead of the four A’s that the student has achieved. Focus on and reward the things that you want your team to do, everyone will be so much happier.
- Smile – If you are following steps 1 through 12, this will happen naturally and you will live a full life.